The philosophy of the Design and Crafts programme is to foster a culture of critical and reflective creative practice and engagement with social and sustainable concerns.
We have created a learning community which synthesises the knowledge, best practices, new technology, and industry needs and opportunities relating to design thinking and practice to continually re-imagine and deliver curricula that encourages proactive design.
We ensure that theory informs practice and that students successfully navigate the key stages of design development from researching, theorising, conceptualising and taking to market. Students engage in both individual specialist practice and collaborative trans-disciplinary teamwork, testing readiness for employment and entrepreneurial capacity, all of which is essential in an arena that survives and thrives on its currency.
Students on all programmes will be well grounded in the notion that design considers the complex issues surrounding contemporary practice in both first and third world economies. We encourage our students to consider the complexities surrounding the work they produce to ensure that it is meaningful, needed, and improves the overall community.
Our industry is global and the creative design students can expect to work on a wide range of projects. As such, we continuously run live projects with our industry partners consulting with, and including them, during the design of live assessment briefs that are written with a clear commercial and business centric focus. The programmes provide and engage with collaborative opportunities for all students our design degrees and beyond. Projects include students working cross-disciplinarily both nationally and internationally.
We have a large network of academic and professional industry partners that include Yale School of Management, Politecnico Milan, City University of New York, Nagoya Zokei University of Art and Design, Hong Kong Polytechnic University, Herman Miller, Monitor Audio, Xerox, HCL, The Design Museum, Ted Baker, Simon Harrison, Zaha Hadid Architects, St Albans Museum, and Design Studio, as well as many regional SMEs.
We also run a series of Design Talks with internationally acclaimed designers including Sebastian Conran, Jonathan Barnbrook, Ally Capellino, Mark Bloomfield, Jessica Helfand and companies including Ted Baker, Pentegram and Zaha Hadid, to ensure our students are receiving the most up-to-date industry insight from key players in the area.
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